Can Yelp Improve Search Engine Optimization Rankings for Your Restaurant

If you run a restaurant, you’ve probably put a lot of time and effort into building up a social media following, growing your website, and trying to rank well in the search engines – but have you paid attention to things like review sites?

Depending on where you are in the world, you may already have put a lot of thought into your Yelp profile. In some cities, Yelp is huge, and people do use it a lot to pick out places to go. In other cities, Yelp is not used quite as frequently, and restaurant owners can be tempted to overlook it, thinking that it is better to focus on other avenues. It’s a mistake.

Yelp is a very valuable site for SEO. If you have any reviews on Yelp, then the incoming links from Yelp to your restaurant’s website will be useful. Also, if those reviews are positive and you get traffic from them, then you will benefit from that. Because those sites are driving relevant traffic, this will be noticed by the search engines, and that will help you to get a higher ranking in the results for your local city.

It’s something that a lot of people don’t realize. You can no longer afford to overlook the issue of local search. Mobile phone users are a huge market and one that has strong intent when they search for things like restaurants. Usually, they have an immediate plan to eat out, and they will go to the first place they find that looks like it suits their tastes.

When you have good reviews on Yelp, this will get noticed by the search engines. They do look at places that get lots of mentions on Tripadvisor, Yelp, and other similar review sites. The traffic that a site gets is noticed to an extent too – if you have a very high bounce rate, then this will be reflected in your rankings.

Yelp listings you will notice that they have reviews as well as their profile is fully completed. Make sure that you complete as much information as possible, and that you do everything in your power to make sure that your profile looks good. Fill out your opening hours, your contact details and your profile. Add photos and menu information, and engage with people who take the time to complete your review.

Yelp has become over the past years a huge website, especially for the younger generation. It is one of the most trusted websites when it comes to reviews and listing of businesses.

It’s not easy to impress people these days. A couple of decades ago, simply having a presence on the web was enough to make you stand out from the crowd. Then it became “they’re in Google so they must be good.” Now, it is known that just having a profile isn’t enough and that everyone can ‘get online’ so you need to do more than that to impress your prospective customers.

Tripadvisor is a good starting point. Note that it is severely frowned upon to incentivise positive reviews. It is OK to ask people to leave an honest review – but you cannot push people to be positive, or punish those who are negative. If your food and service is good, though, then the reviews will highlight that regardless.

Today, there are so many signals that go into website rankings. The search engines don’t just look at what your site is about and the number of links, they watch the quality of the content, the amount of sites linking to you, which pages they link to, the context. The other types of sites which are related to in addition to yours, whether your site contains factually correct information, loading times, mobile friendliness, bounce rate, the geographic location of the server and so much more.

That’s why it’s so important that you aren’t purely relying on external links from blogs and social media. Yelp, as an app, is useful. Google even indexes in-app links to a certain extent. Yelp, as a website, can help with your rankings too. Even if it isn’t enough to catapult you to number one in the search results, you will still benefit from the fact that you have links on Yelp – after all, people use Yelp as a micro-search engine that links specifically to venues.

So, if you want to achieve the next level in the search results, spare a thought for those review sites. They are a good option for you to invest time into. They won’t put you in the number one spot immediately, but if you build your profile on them, it will improve your ranking signals. When you combine that with other efforts such as press releases and blogger outreach, collectively they are a big thing and they will have an impact on where you stand, and how the search engines view you.

3 Strategies Restaurant Owners Should Be Using

If you are the owner of a restaurant that is not doing as well as it could be, it is important for you to work on your marketing. This may seem like a job for an expert, but it is possible for you to boost your popularity on your own. Here are three strategies that will help you gain more success:

Use Yelp To Your Advantage

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One thing that is essential is heading to Yelp and claiming your business. This will give you the opportunity to share a little information with consumers, so they get a better idea of who you are. Whether you believe it or not, this will help give your business more of a voice, and people will be eager to know more.

Another way Yelp is helpful is the fact that it will give you the opportunity to interact with customers. You should head to the site and reply to most or all of the reviews that were written. This includes the negative comments you have received. You should step in front of any bad reviews and offer the opportunity to make things right. People will see the gesture as the noble thing to do, and it will help people see your business in a better light.

Reach Out To Customers

When people visit your restaurant, you should ask them if they would be willing to write a review for you. It’s is particularly useful if you ask someone who comes in often since it means that they are a fan of what you have to offer. You can give them an incentive, like a free drink or a little off their next bill. The idea is to provide something that will be perceived as a great deal without giving away so much that it causes financial damage.

Snag A Social Media Account (Or Two)

You should never shy away from social media if you want your restaurant to be a success. People these days head to these sites for everything, which makes it critical that they can find you there. You don’t have to join every site you come across; only the ones that are likely to be frequented by your target audience. Here are some of the most popular social medias right now: Facebook, Twitter and Instagram.

Adding these three ideas to your marketing plan will give your restaurant a much-needed boost. If you are tired of not doing as well as you could be, you should start following this advice right away.

Learn 4 Search Engine Optimization Benefits For Restaurant Owners

Owning a restaurant is typically a real money-making business. People have to eat, and usually, do it three times a day or more. When folks are busy, out and about, or just do not have the time or energy to cook, then eating out is a serious convenience for them, which is one reason why the restaurant industry thrives so well in many developed nations.

Ranking Restaurant with SEO

Still, for all the inherent advantages, a restaurant owner still has to market to draw in the crowds. In this economy, that means taking part in search engine optimization. Keep reading to learn 4 specific SEO benefits that you can expect to enjoy as a restaurant owner.

1) Help local users find your location: Google has to lead the way in this, especially with updates to their core algorithm a few months ago, but every search engine is now trying in some form or fashion to cater to local users, especially who are searching on mobile devices. Small electronics like smartphones and tablets now account for half of Internet use, and it’s growing. When someone wants to find a restaurant, they don’t drive around looking or pull out a phone book; they whip out their phone! By optimizing your SEO for things like Google Maps, consumers who are ready for some food can find your place on a map, and get directions and hours, since Google is now showing them what’s closest based on their location at the time they search. Staying on top of Google Maps is very important. The app constantly updates with new and amazing features that your business can take advantage of right away.

2) Get the kind of diners hungry for what you offer: Not every person looking for something to eat necessarily looking for the closest options. They might be in the mood for something in particular and instead of searching for “restaurants Smithville,” they’re Googling “sushi Smithville” or “Smithville pizza.” Once you’ve established your presence on the search engines for local searchers, take it a step further and make sure they know what kind of cuisine you’re offering. You’ll not only draw traffic through the door, but stomachs aching and in the mood for what’s on your menu (which should be easily found online).

3) Manage your reputation: Once your restaurant location is on the search engines, particularly the maps, then consumers are going to have the chance to review your eating establishment online. Have your waitstaff and cashiers ask if diners found you online, and if so, would they mind reviewing you well. If you feel it’s not too cheesy, offer some coupon, discount, or drawing in exchange for a right word and rating. The more stars you get from, the more reviewers, the more likely your place is to be the winner of a ‘coin flip’ decision from someone not sure where to eat. It’s said that winning a popularity contest doesn’t matter, but it does.

4) Make social media a win-win scenario: A huge part of SEO for any business, restaurants or otherwise, is building backlinks, and for a consumer-facing industry, like food and beverage, then customer engagement through social media is critical. The real genius is pairing the two together. You want to have a robust presence on Facebook, Twitter, and YouTube, as well as posting content regularly. While most SEO professionals would advise most industries to post content that establishes them as an authority in their field, that might not apply to your restaurant unless you’re something specific, like a vegan establishment.

In any case, try and post content that is highly entertaining and amusing. It’s more likely to get shared and go a little viral. When you can, embed a quick blurb about a coupon, discount, or special at the end along with your website’s URL. You’ll entertain the masses and help them save a few bucks, and they’ll generate backlinks for your website, helping your standing in the search engine ranking positions.

There are many other SEO benefits and advantages that restaurants can harness the power of, but these 4 are the primary ones you want to focus on to start with. Just make sure not to neglect your website itself. It needs to be optimized for the search engines, but also load just as smooth on computers as it does mobile devices, conveying your address, menu, and hours.

Should A Restaurant Have An Online Menu?

You must have a menu online these days for your restaurant. Why is that the case and what do you need to know about this subject? Making a website that has the right elements is something that can boost sales and save you time.

A menu is something that saves you quite a bit of time as someone with a restaurant. If people are always calling asking if you have this or that, you can cut down on the number of people that contact you with an online menu. Make it easy to read and design it in a way that makes your best dishes stand out. You can even add photos of some of the meals, but it’s not always necessary. You don’t want to make something one way for a photo only for people to show up and see that it’s nothing like that!

When you want to go to eat somewhere, sometimes the only way to know what they have there is to look at reviews. It may seem like that place is not appealing because all you hear about are traditional dishes or those that you don’t know much about. If you were able to look yourself at the menu, you might find a meal that sounds fantastic to you. Being prepared and going to only restaurants that serve what you like is something that you can do if there is a menu on the internet for a restaurant.

Websites for companies, in general, are a good way to boost sales. If people see that you have a current company that cares about being involved with customers online, they will feel better about picking you. The only way that a website is bad for business is if it’s in bad shape and contains a lot of information that is no longer true. If anything changes like your company’s phone number or menu options, you need to update the website as well. It can help to have a dedicated web designer on call for your company if you want everything to be updated correctly.

You may have a way for people to call and order food. If you want to cut down on paper waste, then this kind of menu helps. You won’t have to worry about having them on hand all the time to pass out when someone asks you what you have because you can just point them to your website. Also, if people are visiting from out of town, then it becomes a lot easier for them to know if you have what they want. An online menu is cheap to have online, and it helps share the food you serve with people from around the world.

Should restaurants have menus online? Yes, you should make sure that yours has one if you want to do more business. It will help to stop people from taking a lot of time when ordering and just makes you look more professional. An online menu should be updated when you the best results.